We become who we are most of the time.

entrepreneurship identity leadership mindset productivity Sep 21, 2020

Dear CEO,

It’s 7am, I’m sat in my workout gear and I’m aching from my crunch and squat-tastic workout.

I’ve been awake since 3:30 am for no reason and so it was only right to attack the day.

This is NOT my Standard Operating Procedure. It’s a blip that I’ve taken advantage of.

That extra time I’ve gained by waking up early will be productive BUT I am stealing time.

Stealing time is where you rob one part of your day to give to another.

You can’t create time, you can only move it around.

Eg. I have a sleep deficit that I will have to pay back sometime later today. I will no doubt have to have a nap later because I’ll crash at about 2 pm.

That’s the tricky thing with time.

It is a finite resource.

It’s the most precious thing we have because we can never make it back.

I can’t save up my time in the bank and withdraw it when I need more.

I can’t gain extra time in 24 hours.

I have to prioritise and work on my most valuable tasks.

And time spent that’s wasted on low-value tasks are corroding your worth.

Yup, your priorities dictate your worth.

Not your intrinsic worth as a human, but as the leader of your company.

If you are doing admin one minute (low-value task) and then making critical financial decisions the next (high-value task), your self-identity is going to be all over the place.

That’s why, as an entrepreneur, we need to do two things.

  1. Identify and develop our strengths - High-value tasks

  2. Outsource our weaknesses - Low-value tasks

Putting it more simply…

Stay in your zone of genius and hire others to do the other stuff.

We are MORE VALUABLE when we are doing things we’re good at and LESS VALUABLE when we’re muddling through and “trying” to do something.

And because we’re running a company, we’re all about RO(T)I, return on TIME investment as well as money investment.

This isn’t about being better than others, it’s about being honest about your strengths and weakness so you can stay in your zone of genius.

PLUS it builds into your self-identity as a CEO.

A CEO may sweep the kitchen floor to help out once in a while but for it to be part of your job isn’t signalling to your self-identity that you’re a CEO.

And you’re not gonna do as great of a job as a professional!

What we do all day is WHO we are.

There’s a whole bunch of juicy stuff about identity in my Ultimate Time Freedom Programme but for now, ponder on the question of WHO are you being MOST of the TIME?

Are you being the CEO or are you being the general dog’s body who does all the things?

That’s it for this Museletter. I’m off to work on my CEO tasks.

Big love,
Queenie xx

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