Welcome to The Business of Luxury.
Where we decode what makes luxury brands desirable and valuable, and apply those principles to your luxury personal brand.
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International Brand Directors Fortune 500 Managers Homeware Brand Founders Family Office Directors Head of National Communications
What Miu Miu Can Teach You About Personal Branding and Curating Your “It Girl” Brand Energy
Miu Miu is a masterclass in founder-led personal branding. Here's how personal brands can steal its luxury-level clarity and “It Girl” energy.