Welcome to The Business of Luxury.
Where we decode what makes luxury brands desirable and valuable, and apply those principles to your luxury personal brand.
Sign up for insider intelligence on the psychology of luxury positioning and the hidden business strategies behind the world's most powerful brands, so you can charge what you're worth, attract buyers who don't negotiate, and build a business that feels as good as it looks… and without social media.
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International Brand Directors
Fortune 500 Managers
Homeware Brand Founders
Family Office Directors
Head of National Communications
International Brand Directors Fortune 500 Managers Homeware Brand Founders Family Office Directors Head of National Communications
How to Engineer Obsession: The Luxury Brand Strategy That Sells Without Selling
Learn how luxury brands trigger desire with storytelling, subtle cues, and copywriting that sells without hype.
What Miu Miu Can Teach You About Personal Branding and Curating Your “It Girl” Brand Energy
Miu Miu is a masterclass in founder-led personal branding. Here's how personal brands can steal its luxury-level clarity and “It Girl” energy.