The Business of Luxury
The go-to hub for experts, coaches, consultants, and luxury insiders mastering exclusivity, prestige marketing, and high-end storytelling.
Curated by Carolynne Alexander, a luxury brand strategist specialising in emotional branding and UHNW consumer psychology, this blog explores:
✔ Luxury Business Models – Build a timeless, premium-positioned brand.
✔ UHNW Client Acquisition – Attract and retain ultra-high-net-worth clients.
✔ Luxury Storytelling & Myths – Craft irresistible brand mythology.
✔ Category Design in Luxury – Become the only in your niche.
✔ Branding & Positioning – Elevate with elite messaging and exclusivity.
✔ Luxury Consumer Trends – Stay ahead with insights into shifting luxury markets.
For luxury entrepreneurs, brand builders, and business owners ready to dominate the high-end space.
Elevate your brand. Master exclusivity. Command desire.
Subscribe now and step into your Luxury CEO Era.
Trusted By:
International Brand Directors
Fortune 500 Managers
Homeware Brand Founders
Family Office Directors
Head of National Communications
International Brand Directors Fortune 500 Managers Homeware Brand Founders Family Office Directors Head of National Communications
How to Engineer Obsession: The Luxury Brand Strategy That Sells Without Selling
Learn how luxury brands trigger desire with storytelling, subtle cues, and copywriting that sells without hype.
What Miu Miu Can Teach You About Personal Branding and Curating Your “It Girl” Brand Energy
Miu Miu is a masterclass in founder-led personal branding. Here's how personal brands can steal its luxury-level clarity and “It Girl” energy.