Welcome to The Business of Luxury.
Where we decode what makes luxury brands desirable and valuable, and apply those principles to your luxury personal brand.
Sign up for insider intelligence on the psychology of luxury positioning and the hidden business strategies behind the world's most powerful brands, so you can charge what you're worth, attract buyers who don't negotiate, and build a business that feels as good as it looks… and without social media.
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International Brand Directors
Fortune 500 Managers
Homeware Brand Founders
Family Office Directors
Head of National Communications
International Brand Directors Fortune 500 Managers Homeware Brand Founders Family Office Directors Head of National Communications
How to Attract Luxury Clients: The Champagne Client Code
Attracting luxury clients isn't about lowering your prices or widening your offer. Here's the exact positioning shift that brings high-end clients to you.
How to Overcome Imposter Syndrome when Building Your Luxury Personal Brand
Luxury founder by day, fraud-feelings at 2AM? If you’ve ever thought “I can’t believe people are paying me for this”, you’re not alone (and you’re not wrong, you’re *actually* really good).
Luxury Brand Storytelling That Sells
How to use luxury brand storytelling —even if you’re a team of one, hate talking about yourself, or still feel “too small” to charge what you’re worth.
The Fundamentals of Feminine Business
As we move into an increasingly hectic world, the feminine is being pushed and shoved harder to conform with the logic left brain business world.